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Refer to the Scenario Below to Answer the Questions That

Question 24

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Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Small ads for FliesRUs.com were placed on other Web pages, such as those frequented by fly fishing enthusiasts, by a Web advertising placement company. Consumers could click on the FliesRUs.com's ad, and they would be taken to the Flies-R-Us website. What type of Internet ad does this represent?


A) pop-up
B) banner ad
C) minisite
D) superstitial
E) blog

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