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  3. Study Set
    Advertising and IMC Principles
  4. Exam
    Exam 14: Media Planning and Buying
  5. Question
    When Considering Scheduling Strategies, the Most Important Questions Are When
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When Considering Scheduling Strategies, the Most Important Questions Are When

Question 4

Question 4

True/False

When considering scheduling strategies, the most important questions are when to advertise, how long, and how often (timing, duration, and continuity).

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