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    Advertising and IMC Principles
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    Exam 16: Direct-Response
  5. Question
    In Direct Marketing, Getting the Product to the Customer Who
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In Direct Marketing, Getting the Product to the Customer Who

Question 26

Question 26

Multiple Choice

In direct marketing, getting the product to the customer who ordered it is known as ________.


A) follow-up
B) integration
C) conversion
D) fulfillment
E) relationship building

Correct Answer:

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