Which of the Following Is NOT a Guideline to Create

Multiple Choice

Which of the following is NOT a guideline to create effective business-to-business ads?

A) Use visuals sparingly because they detract from the selling message.
B) Make sure the ad selects the strongest benefit and presents it prominently and persuasively.
C) Dramatize the most important benefit, either by showing the product in action or by visualizing the problem and offering your product or service as a solution.
D) Make the offer as clear as possible.
E) Provide contact information.