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    Advertising and IMC Principles
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    Exam 18: The Imc Umbrella
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    Which of the Following Media Would a Business-To-Business Advertiser Be
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Which of the Following Media Would a Business-To-Business Advertiser Be

Question 19

Question 19

Multiple Choice

Which of the following media would a business-to-business advertiser be LEAST likely to use?


A) general business and trade publications
B) directory advertising
C) direct marketing
D) the Internet
E) local television

Correct Answer:

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