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    Advertising and IMC Principles
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    Exam 18: The Imc Umbrella
  5. Question
    With Respect to General Business and Trade Publications, ________ Publications
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With Respect to General Business and Trade Publications, ________ Publications

Question 91

Question 91

Multiple Choice

With respect to general business and trade publications, ________ publications are directed to people who hold different positions in a particular industry.


A) multi-level
B) horizontal
C) vertical
D) internal
E) external

Correct Answer:

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