When Is It Best to Use a Standardization Strategy

Multiple Choice

When is it best to use a standardization strategy?

A) The company wants to decrease the chance of cultural blunders.
B) The company wants to avoid overlooking local variations that affect buyer behavior.
C) The company wants to avoid costs that come with mistargeted ads.
D) The company wants to get local managers and employees more involved and motivated.
E) There is little or no competition in many foreign markets.