Multiple Choice
Which of the following is true about international media buying?
A) For the most part, media buying is the same in all countries.
B) There are no adjustments for seasonality.
C) Media buying in other countries are normally handled by global media buying companies rather than local media buying companies.
D) It takes just as long to buy internationally as it does locally.
E) Media is developing and evolving differently in every country.
Correct Answer:
Verified
Correct Answer:
Verified
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