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Several Profit-Oriented Organizations Participated in the Great American Bake Sale

Question 84

Multiple Choice

Several profit-oriented organizations participated in the Great American Bake Sale that was held to raise funds to end child hunger in the United States.Parade magazine and ABC entertainment helped get the word out about this event.For Parade and ABC,this represents what type of social marketing program?


A) mission marketing
B) development marketing
C) cause marketing
D) business-to-business marketing
E) promotional marketing

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