Essay
When Disney releases one of its movies on DVD, print ads and scripts for radio ads are provided to retailers. Retailers are not supposed to alter the ad in any way. Each print ad has a spot on the bottom of the ad where a retailer can add its store information, and each radio script leaves 10 to 20 seconds for retailers to identify themselves. What is this time or space called?
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It's called a dealer tag, whic...View Answer
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Correct Answer:
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