According to the Text, Which of the Following Is NOT

Multiple Choice

According to the text, which of the following is NOT a reason for evaluating the effectiveness of the marketing communication program or campaign?

A) The stakes in making an advertising misstep are high.
B) Evaluation helps advertisers reduce their risks.
C) Evaluation helps advertisers identify best practices.
D) Federal regulation requires campaigns to be analyzed for effectiveness.
E) Advertisers want to learn what works and what doesn't.