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    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
  5. Question
    Which of the Following Is NOT a Type of Research
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Which of the Following Is NOT a Type of Research

Question 10

Question 10

Multiple Choice

Which of the following is NOT a type of research used in evaluation?


A) developmental research
B) concurrent research
C) post-testing research
D) consistency research
E) diagnostic research

Correct Answer:

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