True/False
The evaluation of public relations examines the success of the program in getting the message out to the target audience in terms of output and outcomes,as well as public opinion and relationship tracking.
Correct Answer:

Verified
Correct Answer:
Verified
Q37: Briefly explain the distinctions between pretesting,monitoring,and measurement
Q55: Which of the following is a research
Q56: Accurately measuring the mobile audience of outdoor
Q59: Which of the following questions would most
Q62: Charles is going to be a member
Q63: Some online advertising uses a _ metric
Q64: The problem with evaluating campaigns,particularly IMC campaigns,is
Q65: Which of the following is used to
Q97: A public relations campaign is typically measured
Q133: What does Melissa Read,director of marketing analysis