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Which of the Following Was an Objective of the Vail

Question 108

Multiple Choice

Which of the following was an objective of the Vail Resorts campaign as described in the chapter's opening vignette?


A) attract more first-time visitors
B) market toward a younger age group
C) increase the resort's revenue by 20 percent
D) reinvent the resort's brand
E) effectively sell season passes in a competitive market

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