As Discussed in the "It's a Wrap" Section at the End

Multiple Choice

As discussed in the "It's a Wrap" section at the end of the chapter, what was the key to the success of Vail Resorts increasing its revenue?

A) more out-of-state visitors
B) dramatic increase in retail sales
C) a campaign that attracted many more visitors under thirty
D) the strength of the pass program with a nine percent increase in season passes sold
E) increasing sales to first-time visitors