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    Advertising and IMC Study Set 1
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    Exam 2: Brand Communication
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    When Dell Computer Indicates in Its Ads and on Its
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When Dell Computer Indicates in Its Ads and on Its

Question 132

Question 132

Essay

When Dell computer indicates in its ads and on its computer boxes "Intel inside," what type of branding is this,and why does Dell do this?

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This is called ingredient branding,which...

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