Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue

Multiple Choice

Timberland employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers. Timberland could be most accurately described as practicing ________.

A) consumerism
B) green marketing
C) social marketing
D) traditional marketing
E) mission marketing