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    Advertising and IMC Principles
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    Exam 4: How Brand Communication Works
  5. Question
    According to Your Text, Good Marketing Communication Is Effective When
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According to Your Text, Good Marketing Communication Is Effective When

Question 59

Question 59

Multiple Choice

According to your text, good marketing communication is effective when it generates the advertiser's desired ________.


A) response
B) strategy
C) market share
D) perception
E) efficiency

Correct Answer:

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