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    Business
  3. Study Set
    Advertising and IMC Principles
  4. Exam
    Exam 5: Segmenting and Targeting the Audience
  5. Question
    ________ Involves Selecting Potentially Profitable Segments as the Audience for a Marketing
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________ Involves Selecting Potentially Profitable Segments as the Audience for a Marketing

Question 43

Question 43

Multiple Choice

________ involves selecting potentially profitable segments as the audience for a marketing communication effort.


A) Targeting
B) Positioning
C) Zoning
D) Segmenting
E) Profiling

Correct Answer:

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