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    Exam 7: Segmenting and Targeting the Audience
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    When an Insurance Company Tailors Its Promotional Messages to Show
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When an Insurance Company Tailors Its Promotional Messages to Show

Question 112

Question 112

True/False

When an insurance company tailors its promotional messages to show how its products protect people from being devastated by a natural disaster or an accident,the company is appealing to a secondary need on Maslow's Hierarchy of Needs.

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