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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    Ideally,a Sample Should Be Representative So That the Researcher Can
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Ideally,a Sample Should Be Representative So That the Researcher Can

Question 108

Question 108

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Ideally,a sample should be representative so that the researcher can make accurate estimates of the thoughts and behaviors of the larger population.

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