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    Advertising and IMC Principles
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    Exam 7: Strategic Planning
  5. Question
    What Do Planners Use to Compare Positions of Competitors
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What Do Planners Use to Compare Positions of Competitors

Question 11

Question 11

Multiple Choice

What do planners use to compare positions of competitors?


A) brand matrix
B) situation matrix
C) differential map
D) perceptual map
E) SWOT map

Correct Answer:

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