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    Business
  3. Study Set
    Advertising and IMC Principles
  4. Exam
    Exam 8: Creative Strategy
  5. Question
    The Ability to Keep Consumers' Attention Reflects the Pulling Power
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The Ability to Keep Consumers' Attention Reflects the Pulling Power

Question 39

Question 39

True/False

The ability to keep consumers' attention reflects the pulling power of an ad.

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