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    Advertising and IMC Principles
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    Exam 9: Copywriting
  5. Question
    Which Paragraph(s)gets Special Attention in Body Copy
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Which Paragraph(s)gets Special Attention in Body Copy

Question 61

Question 61

Multiple Choice

Which paragraph(s) gets special attention in body copy?


A) lead
B) middle and closing
C) lead, middle, and closing
D) lead and closing
E) lead and middle

Correct Answer:

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