How Do Customers Play a Role in Changing the Job

Multiple Choice

How do customers play a role in changing the job of the modern manager?

A) Managers are learning to think of customers as adversaries in a battle of survival.
B) Managers are inviting customers to take control of the planning and design of new products.
C) Managers are increasingly de-emphasizing customer satisfaction as a major goal.
D) Managers are increasingly including customer satisfaction as a major goal.