Solved

McDonald's Restaurants in France Do Not Look Like McDonald's Elsewhere

Question 32

Multiple Choice

McDonald's restaurants in France do not look like McDonald's elsewhere. This is an example of:

A) think locally and act globally.
B) think globally and act locally.
C) diversification.
D) standardization
E) adaptation

Related Questions

Q4: Leverage from scale economies is limited to

Q14: A fundamental difference between regular marketing and

Q27: Tang drink powder became a $1 billion

Q34: The marketing mix is integral to the

Q35: A company that succeeds in global marketing:<br>A)pursues

Q40: An industry is considered to be global

Q52: Global marketing does not necessarily mean operating

Q76: An important managerial task in global marketing

Q82: Nonmonetary costs do not factor into the

Q85: Pfizer,Merck,Novartis,and other pharmaceutical companies have little choice