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    Global Marketing Study Set 2
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    Exam 10: Brand and Product Decisions in Global Marketing
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    The Decision to Offer a Global Product into a Global
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The Decision to Offer a Global Product into a Global

Question 66

Question 66

True/False

The decision to offer a global product into a global brand is risky. For example, in the United Kingdom, Snickers may get confused with Knickers, the British slang for a woman's undergarment.

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