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Marketers in Gillette's Parker Pen Subsidiary Focused on Upscale Shoppers

Question 30

Multiple Choice

Marketers in Gillette's Parker Pen subsidiary focused on upscale shoppers in Malaysia and Singapore. This is an example which coincides with the Maslow's hierarchy related to


A) self-esteem
B) physiological needs
C) security
D) self actualization
E) social needs

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