Canon Introduced the First Full-Color Copiers and the First Copiers

Multiple Choice

Canon introduced the first full-color copiers and the first copiers with "connectivity"-the ability to print images from such sources as video camcorders and computers. This Canon example shows how an innovative marketing strategy-with fresh approaches to the product, pricing, distribution, and selling leads to overall competitive advantage in the marketplace. This strategy can be classified under:

A) collaborating.
B) loose bricks.
C) changing the rules.
D) layers of advantage.
E) differentiation.