When Using External Factor Evaluation (EFE) Matrix, What Is Done

Multiple Choice

When using External Factor Evaluation (EFE) Matrix, what is done after multiplying each factor's weight by its rating to determine a weighted score?

A) Identifying key external factors
B) Summing the weighted score for each competitor
C) Summing the weighted scores for each variable to determine the total weighted score for the organization
D) Drawing the horizontal and vertical lines for the matrix
E) Determining the preferred strategic factors