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Which Strategy-Formulation Technique Reveals the Relative Attractiveness of Alternative Strategies

Question 114

Multiple Choice

Which strategy-formulation technique reveals the relative attractiveness of alternative strategies and thus provides an objective basis for selecting specific strategies?


A) Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix
B) Strategic Position and Action Evaluation (SPACE) Matrix
C) Quantitative Strategic Planning Matrix (QSPM)
D) Internal-External (IE) Matrix
E) Grand Strategy Matrix

Correct Answer:

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