Multiple Choice
What makes market segmentation an important variable in strategy implementation?
A) It allows a small firm to compete successfully with a large firm.
B) It allows a firm to operate with limited resources.
C) New or improved market-segmentation approaches are required for the successful execution of market development & market penetration.
D) Market segmentation decisions directly affect marketing mix variables.
E) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
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