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    Exam 8: Implementing Strategies: Marketing, Financeaccounting, Rd, and Mis Issues
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    Multidimensional Scaling Is Used in
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Multidimensional Scaling Is Used in

Question 115

Question 115

Multiple Choice

Multidimensional scaling is used in


A) determining the size of a new building.
B) determining the size of a new department.
C) evaluating the amount of high-tech equipment a firm needs.
D) perceptual mapping.
E) market segmentation.

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