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    Exam 1: Marketing: Creating and Capturing Customer Value
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    According to Management Guru Peter Drucker, "The Aim of Marketing
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According to Management Guru Peter Drucker, "The Aim of Marketing

Question 143

Question 143

Multiple Choice

According to management guru Peter Drucker, "The aim of marketing is to ________."


A) create customer demands
B) identify customer demands
C) make selling unnecessary
D) set realistic customer expectations
E) sell products

Correct Answer:

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