When It Comes to Communicating with Customers, Marketers Have Traditionally

Multiple Choice

When it comes to communicating with customers, marketers have traditionally asked the question, "How can we influence our customers?" Effective marketers now ask, ________.

A) "How can we apply the production concept?"
B) "How can our customers influence us?"
C) "How can we apply the selling concept?"
D) "How can we apply the selling concept using social media?"
E) "How can we apply the product concept?"