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    Exam 1: Marketing: Creating and Capturing Customer Value
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    "Build a Better Mousetrap and the World Will Beat a Path
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"Build a Better Mousetrap and the World Will Beat a Path

Question 73

Question 73

Multiple Choice

"Build a better mousetrap and the world will beat a path to your door" reflects the ________ concept.


A) production
B) marketing
C) selling
D) product
E) target marketing

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