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    Marketing Study Set 4
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    The Ultimate Aim of Customer Relationship Management Is to Produce
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The Ultimate Aim of Customer Relationship Management Is to Produce

Question 128

Question 128

Multiple Choice

The ultimate aim of customer relationship management is to produce ________.


A) customer delight
B) customer satisfaction
C) steady sales volume
D) a reliable database
E) sustainable business

Correct Answer:

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