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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    Underpriced Products Sell Very Well, but They Produce Less Revenue
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Underpriced Products Sell Very Well, but They Produce Less Revenue

Question 154

Question 154

Multiple Choice

Underpriced products sell very well, but they produce less revenue than they would have if price were raised to the ________ level.


A) perceived value
B) value-based
C) variable
D) demand curve
E) price-floor

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