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  3. Study Set
    Principles of Marketing Study Set 7
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    Exam 12: Marketing Channels: Delivering Customer Value
  5. Question
    In Creating Customer Value,it Is More Important for a Company
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In Creating Customer Value,it Is More Important for a Company

Question 18

Question 18

True/False

In creating customer value,it is more important for a company to build relationships with downstream channel partners than with upstream supplier partners.

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