Tara Keegan Owns Live Well, a Small Chain of Health

Multiple Choice

Tara Keegan owns Live Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing communications, Tara has hired a marketing communications director, whose job it will be to ensure that each ________ will deliver a consistent and positive message about the company.

A) public relations message
B) brand contact
C) advertisement
D) logo
E) media vehicle