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    Exam 15: Direct, Online, Social Media, and Mobile Marketing
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    Consume Involvement Can Be Built by Integrating Direct Response Television
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Consume Involvement Can Be Built by Integrating Direct Response Television

Question 138

Question 138

Multiple Choice

Consume involvement can be built by integrating direct response television commercials with


A) social media
B) radio advertising
C) magazine advertising
D) billboards
E) direct mail

Correct Answer:

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