Starbucks Has an Annual Plan in Place to Deal with the Company's

Multiple Choice

Starbucks has an annual plan in place to deal with the company's current SBUs and their operations. However, as a growth-oriented firm, Starbucks is interested in both domestic and international markets. This requires Starbucks to constantly monitor the environment and adapt to the opportunities with which it is presented. To take advantage of its changing marketing opportunities, it is most important for Starbucks to have which of the following in place?

A) value-delivery network
B) mission statement
C) supporting objectives
D) profit analysis
E) strategic plan