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  3. Study Set
    Marketing Study Set 4
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
  5. Question
    ________ Should Be Market Oriented and Defined in Terms of ________
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________ Should Be Market Oriented and Defined in Terms of ________

Question 83

Question 83

Multiple Choice

________ should be market oriented and defined in terms of ________.


A) Strategic plans; company needs
B) Annual plans; product needs
C) Long-range plans; company needs
D) Mission statements; customer needs
E) Objectives; customer needs

Correct Answer:

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