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The Pharmaceuticals Division of Omni Healthcare Holds Low Market Share

Question 151

Multiple Choice

The pharmaceuticals division of Omni Healthcare holds low market share in a high-growth market. In order to increase market share, managers may decide to ________.


A) hold the pharmaceuticals division's share
B) implement a harvest strategy
C) use money from a cash cow to promote the pharmaceuticals division
D) divest the SBU
E) diversify the pharmaceutical division

Correct Answer:

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