Multiple Choice
The collection of larger societal forces affecting a company is referred to as ________.
A) the macroenvironment
B) the microenvironment
C) the marketing environment
D) the marketing mix
E) the global environment
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q66: Consumer organizations such as environmental and minority
Q84: What steps might a marketer take to
Q131: The Canadian workforce today is better educated
Q132: According to the authors, the single most
Q133: The youngest of the baby boomers are
Q134: Explain the impact of the baby boomers,
Q135: This group is the wealthiest generation in
Q135: Your marketing department is currently researching the
Q137: The players close to the company that
Q140: No single competitive marketing strategy is suitable