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    Exam 4: Analyzing the Marketing Environment
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    Given the Characteristics of Gen Xers, on Which Categories Would
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Given the Characteristics of Gen Xers, on Which Categories Would

Question 39

Question 39

Multiple Choice

Given the characteristics of Gen Xers, on which categories would a typical Gen Xer likely spend more than his Boomer and Millennial counterparts?


A) financial services
B) medicine
C) travel
D) cars
E) computers

Correct Answer:

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