ING, an International Insurance and Financial Services Company, Is the Primary

Multiple Choice

ING, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The ING logo and name appear throughout the race course. ING most likely sponsors the event in order to appeal to which type of public?

A) financial
B) local
C) government
D) general
E) internal