Multiple Choice
Donna wants to buy a new coat. During the ________ stage of her purchase process she asked her friends to recommend a store and/or a style of coat. She searched the newspaper for coat sales, and she visited nearby stores to see what is available in her price range.
A) product evaluation
B) alternative evaluation
C) need recognition
D) information search
E) purchase decision
Correct Answer:

Verified
Correct Answer:
Verified
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