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    Marketing Study Set 4
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    Exam 7: Segmentation, Targeting, and Positioning
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    When Burger King Targets Children, Teens, Adults, and Seniors with Different
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When Burger King Targets Children, Teens, Adults, and Seniors with Different

Question 81

Question 81

Multiple Choice

When Burger King targets children, teens, adults, and seniors with different ads and media, it is practicing ________ segmentation.


A) geographic
B) age and life cycle
C) psychographic
D) behavioural
E) usage rate

Correct Answer:

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