Multiple Choice
Barney Hopkins has compiled a list of things that make segments more attractive. Which of the following items should be on the list?
A) profitability
B) powerful suppliers to control prices
C) many substitute products
D) competition with superior resources
E) financial resources
Correct Answer:

Verified
Correct Answer:
Verified
Q12: Marketers must be careful to guard against
Q33: LaGrange Florists segments markets into groups of
Q36: Compare and contrast four major segmenting strategies.
Q39: Your current assignment at York Foods is
Q55: What is one major assumption made by
Q75: Business and consumer marketers use the same
Q82: How might a marketer benefit most from
Q88: Bombay Gifts divides its markets into units
Q90: A product's position is based on important
Q103: Few people can afford the best in